About Us

Our Story

Imagine a marketplace that features artisans whose products not only nourish you, but have a story that nourishes your soul. Welcome to Hudson Daniel - connecting you directly to the very best specialty food & beverage makers this world has to offer. Know exactly where your food & drink comes from and the remarkable people behind it.

Founded in 2015 and based in the San Francisco Bay Area, Hudson Daniel is made up of a team of passionate curators whose goal it is to connect the world, one culinary experience at a time - while supporting our greater objective to end global hunger.

Our mission is to deliver unique and exciting food & beverage experiences to every home, business and palette.

There are a significant amount of new food & beverage brands that hit the market every day that most people will never discover. Hudson Daniel is on a journey to bring amazing companies that share our values, many of them small-batch makers, to hungry and thirsty customers like you.

We provide these specialty vendors tools to grow with us, so they can focus on producing incredible goods and telling their story. Learn more about our exceptional partners, browse recipes, attend events, or shop specialty food, beverage & accessories - all at HudsonDaniel.com.

Core Values


What does this mean? At Hudson Daniel, we are a purpose driven organization whose goal it is to connect the world, one culinary experience at a time - while supporting our greater objective to end hunger worldwide. We partner with makers who do more than just create amazing food, beverage and accessories. They need to tell a story and support our greater goals.


We all love food, but we don't always know where it comes from. Have you ever wondered what is in your food, where it came from, or how many miles it travels to get to you? We strive to do business with partners who believe in responsible sourcing, transparency and strive to locally source ingredients for the highest quality and control.   


We believe in promoting healthy win-win relationships with our vendors and suppliers. We believe in demonstrating integrity in business dealings and believe in respect, fairness and integrity at all times and expect the same in return from our vendors and partners. 


Together we can make a difference. We strive to deliver experiences that celebrate life and inspire exploration, all while giving back to those who are less fortunate. We are committed to donating a percentage of all sales on Hudson Daniel to assist those in need, by helping to end hunger around the world through various charitable foundations.


At Hudson Daniel, we believe in supporting local communities in which we live & work, and believe that by partnering with makers who also support these core beliefs, we are supporting local communities worldwide.


Empowering team members to be passionate and committed to delivering incredible experiences is the cornerstone to our culture. We believe in the spirit of hospitality, service and ensuring each and every team member is empowered to deliver memorable experiences. We empower each and every employee to make a difference at the local level and continually think outside the box to discover what Hudson Daniel can do to better the communities in which we operate.

We believe in promoting from within and exposing our team members to a wide variety of vantage points whenever possible and not limiting their growth and potential. We do this by providing programs that promote and encourage personal and professional growth to allow our team members to achieve their desired level of success.

Founder - Dan Cassara

A first generation American, Dan's parents immigrated to the United States from Italy where food, family and the marriage of the two are a way of life. Constantly surrounded by new and adventurous food choices, Dan grew up admiring the art and beauty of food preparation, while spending countless hours watching his mother, aunts, and grandmothers prepare incredible meals. 

At the age of 14, his first part time job was as a bakers assistant and counter clerk at a fine French bakery and eatery in the San Francisco Bay Area where his love for European food and the café experience began to inspire him. Throughout Dan's career, and through the many travels he has made worldwide, his mission to define and someday deliver the ultimate customer experience has been interlaced in every role he has played, regardless of the industry.  

A serial entrepreneur and self-starter, Dan is the former President and CEO of a $2.7B multi-national franchise services operation. When not focusing on his present role, he spends most of his time continually researching and developing ways to deliver innovative experiences that he is certain will make Hudson Daniel a tremendous success, and help those in need around the world.