Blue Mind Roasting

Not all coffee is created equal. While most coffee will wake you up in the morning, craft coffee that is roasted with care and attention to detail provides something more, the gift of losing yourself for a few moments in something special.



Founders Andy & Sarah Hassler believe love is important for doing good work. As Indiana natives, they love where they live, and they love being a part of the local culture there. They think Indianapolis is a special place, and they are excited to be a part of its burgeoning coffee culture. They also love coffee and its mystery. Carefully roasted coffee is a work of art, with slight changes in heat and airflow and timing in the roaster making for very different results in the final cup.

They never tire of roasting, brewing, or drinking great coffee. Lastly, they love how coffee enriches community. Modern life can be fragmenting, pulling us into a thousand different directions. Craft coffee does the opposite. It calls us to slow down, take in our surroundings, and pay attention to the people and everyday moments that fill out and bring richness to our lives.

Andy got into coffee roasting as a hobby and loved it. Andy & Sarah felt they would make a great team, and the timing in their life was right, as there was plenty of room in Indianapolis for more great coffee. They both saw a need in the city, and decided that this is what they were meant to do.

There are so many excellent roasters out there, but as demand for great coffee increases, so does the challenge of figuring out who is in it for the right reasons. You will find Blue Mind Roasting to be true, through-and-through. They love coffee, love helping other people drink fantastic coffee, and they love providing a beautiful experience around coffee. While Andy & Sarah want to be successful, the craft, art, and experience of coffee is what motivates them more than anything else.

Coffee might seem like a small thing but the gap between average coffee and outstanding coffee is wider than you might think. Likewise, the gap between the experience of average coffee and outstanding coffee is wider than you might think. Blue Mind Roasting aims for an outstanding coffee experience, where afterwards life is never quite the same.


Based in Indianapolis, Indiana - Blue Mind Roasting sources their beans from experts who search out the best specialty green coffee available and pay a fair price for it.

They roast light to medium, with the intent to highlight the coffee’s natural origin flavor, avoiding more roasty or smoky flavors. While coffee is very versatile and everyone has their preferences, Blue Mind likes this approach because they feel it showcases each unique coffee’s potential and gives a very flavorful cup.

Blue Mind

Their name comes from a song by Alexi Murdoch about getting lost in the "blue deep" of reflection.

"Remember when you were only a child . . . start to see with your blue mind . . . don’t be afraid of what you find."

Blue Mind finds that great coffee goes hand-in-hand with this feeling. It is the perfect companion for a brief escape into that place where they forget their worries and sink into their blue mind.


There are many ways to brew coffee. The brewing process can vary as much as the roasting process, with different methods highlighting different elements of the coffee. Ultimately, your taste will determine how you brew, and so don't be afraid to experiment and find what works for you. You don't need to be an expert to care about brewing. Below are some simple points to get you started.


It is always best to grind beans right before using them. Burr grinders are preferable to blade grinders because they provide a better, more even grind. But no matter what you grind with, doing it right before brewing will always result in a fresher tasting cup than pre-ground coffee. Generally speaking, the finer you grind the coffee, the stronger it will taste.

Water Quality and Temperature

Water quality is critical to good coffee. Tap water is generally not preferable, especially if it imparts a strong flavor like chlorine. Filtered or bottled water works very well (but avoid distilled water). Optimum water temperature for coffee brewing is between 195-205 F. To hit this range without a thermometer, boil the water, turn off the heat, and let it sit 30-60 seconds.

How Much Coffee to Use

To begin, try 1-2 tablespoons per 5 fl oz cup and adjust as necessary. Ideally, coffee-to-water ratio is determined by weight, which means the use of a gram scale. A ratio of 1g of coffee per 15g (or ml) of water is a good starting point. Again, you should adjust based on taste. If it is too strong, try less coffee. If it is too weak, try more. Keep in mind that coarseness of the grind and time of the brew will also affect strength of the coffee.


Time of brew will vary, depending upon what kind of brewing device you use, how coarse your grind is, and how much coffee you use. A good range to shoot for is between 3-6 minutes, with adjustment as needed.

Brewing Devices

Brewing devices are in abundance, ranging from the simple to the complex. Besides the standard automatic drip pot, many manual devices have become popular in the coffee world, each with its strengths and weaknesses. You do not need a sophisticated device to brew great coffee, but, at the same time, there is nothing to be afraid of (and a lot of fun to be had) if you want to try something new. Most devices on the market fall into two basic categories:

Immersion Brewing:

Ground coffee is fully immersed in water for a given period of time. Examples include: French Press, Aeropress, Clever Dripper.

Pour Over Brewing:

Water is continually poured over the ground coffee for a given period of time. Examples include: Chemex, v60, Kalita Wave.

To Sum Up

There is a lot of variation in coffee brewing, and the rules are flexible. The information above provides a general starting point, but for specific devices we like to check the accompanying manual, then compare it to one or two recipes from a trusted source. Other than that, find what works for you and don't be afraid to experiment. Happy brewing!